Introducing the Olio Di Argan e Vitamina E (Beard Oil) to help soothe and restructure the beard with no oily residue. The exclusive Cella Beard Oil softens, nourishes, and helps provide shape for soft and bristly beards alike, leaving them silky and groomed to perfection. Packaged in a handsome glass bottle with vintage logo and white label for modern edge. Imported from Milano, Italy. What it smells like: warm, clean, earthy, inviting scent. How to use: pour a few drops of oil onto the palm of your hand and apply by massaging evenly over the beard, down to the skin.